Data Collection During the Holiday Season

Data collection has to happen at some point, and what better way to know all about someone's interests, plans, aspirations, etc. than by updating databases and collecting new data when people are the most giving? Businesses typically see a staggering 73% increase in their data collection through the holiday season via new recipients for email lists, personal information from buyers clubs or one time purchasers and account holders, and more! Data collection in the holiday season can also be influenced over social media through different advertisement campaigns, cross-promotions, forms, and cookies tracking meant to see who likes what best before that insight goes over to companies so they know what demographics to target. These companies could have any type of product like gifts you might be interested in, or could just be collecting data on what you got or where you were for the holiday season so it knows where to reach you.

The truth is, there is all types of data collection, both on and offline, that occurs during the holiday season that it's almost impossible to track all of it. Through different social media advertisements, online email lists, in-store and e-commerce store purchases, and more, your personal data is collected by businesses and most of the time you won't remember signing yourself up for it.

With more and more people taking notice of their personal data being offered up on a silver platter most of the year let alone during the holiday season, it doesn't take a private investigator to know that something's got to switch. Why keep collecting data like this when there are new and improved techniques to generate your own data, synthetically and ethically? The more synthetic data generation there is on the market, the less we'll have to rely on gathering public data, having our own data sold, and budget or time constraints when trying to obtain a certain amount of data.

Learn more at ExactData.net