Every company or government agency has had some sort of data breach at some point in time. They might not even know that the breach has happened. An interesting new strategy gaining interest within the cyber security community is the use of offensive misinformation campaigns.
Misinformation campaigns involve generating synthetic databases that would be indistinguishable from the production databases and having them passed to adversaries either through a honeypot deception solution or directly placed on dark websites dealing with selling stolen data. The result is that the adversaries will uselessly expend resources trying to sort out what is real and not, place doubt on any real information they might already have, and run illicit fraud campaigns against people who do not exist.
For example, the Boeing aircraft manufacturing company would leak synthetic highly confidential wing design databases that would be indistinguishable from the real ones without extensive analysis or access to other information for verification. Other examples would be Equifax leaking bogus credit reports or VISA fake personnel financial information. The confusion and harmful effects on the adversarial community would be tremendous.
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