With the rise of social media in our current day and age, it's only natural that test data is utilized to ensure platforms such as Facebook, Twitter, and Instagram are working as intended to their highest degree of efficiency. Test data is utilized both for desktop and mobile applications for the social media platforms and is generated for many different use cases. One particular use case for test data in social media applications is for encryption so that user data remains private and isn't accessible to those who shouldn't have it.
Furthermore, user data and test user data are used by platforms such as Facebook and LinkedIn to generated sponsored and tailored content for each specific individual. Each user's data is different to a degree and thus generated test data must be dynamic enough to be manipulated to represent the millions of user-types the social media world may have.